Home – Case Study
A Leading NBFC (Non-Banking Financial Company), primarily into financing different types of loans to micro, small and medium enterprises, personal loans, and corporate loans. The Task was to drive website traffic and app installs for instant cash loan app.
Emphasize on the use of data driven methodology, the tangible business impact, and the scalability of the solution.
| Audience Type | Search Intent |
| Fresher’s/Interns | Higher Education Loans |
| Newly Married Couples | Travel or Honeymoon Loans |
| Home Upgraders | Home Renovation or Interior Decoration Loans |
| Young Entrepreneurs | Personal Loan or Business Loans |
| Graduates | Short Term Loans |
To mitigate the challenge of user aversion to app downloads, the website was strategically redesigned to act as a powerful lead generation funnel replicating the app experience on web.
We performed critical Technical SEO Optimizations, including improving Page Speed (Core Web Vitals) scores, implementing Structured Data Markup (Schema) across all loan categories, and optimizing the site’s crawl budget to ensure rapid indexation of the new content and enhanced mobile responsiveness. Resulting in below numbers.
Need Strategic Consulting for Loans Business Optimization
As a leading NBFC (Non Banking Financial Company) or a Bank, optimizing your Loans Business segment is crucial for sustained growth, profitability, and competitive advantage. We focus on enhancing your core lending operations across the entire credit lifecycle.
Launch. Scale. Conquer. We synchronize every channel to eliminate blind spots. We deliver impact from every angle.